Plugins for Revive Adserver and Openx with Latest Version 4.0.

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Passback Ad tags

Product Information

A Pass Back ad tags are Third-party ad tags and it helps our server in reducing the chance of displaying blank ads. The third-party tags acts as an alternative way, when our server does not have any ads to display.

How it works?

In general, the third-party ad tags monetize every impressions, clicks, etc. When our server does not hold any ads to display, these third-party ad tags are displayed instead of displaying the blank ads. These Pass Back ads are also meant to be Zone specific third-party ads.

When it occurs?

The Pass Back tags are utilized in certain situations like

When Banners/Campaigns are not linked.
When a delivery ad limitation exceeds.
During Deliver Capping per Visitor.
When a Campaign is not delivered.

When Pass Back tags displays ad, their impressions and clicks count are calculated to gain revenue through third-party ad tags as like other ads.

The Pass Back Ad tags can also be utilized, when zone floor price is less than or equal to campaign rate per price (Based on pricing Model).

Price: €71.25

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Product Code: PABAT

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