Google
WebWww.openxmods.com
Welcome Guest   [ Home | Login | Register ]
Shopping Basket
Your basket is empty.
0Items in cart:
$0.00Total:
 
member

Featured Product
 
Recent Items
 
Sale Items
  1. HTML5 Banners
    Save $1000.00
  2. VAST Video Plugin for Revive
    Save $800.00
  3. mJAX mobile Ads SDK for iPhone/Android Apps
    Save $800.00
  4. vJAX Video Adnetwork
    Save $500.00
  5. IAB Rising Stars Ad formats
    Save $500.00
  6. IAB Rising Star Ads for Mobile
    Save $500.00
  7. dJAX Game Ads plugin
    Save $400.00
  8. Djax Analytics
    Save $300.00
  9. mJAX Mobile Ads plugin for OpenX
    Save $250.00
  10. Third Party Video Ads
    Save $250.00


  11.                                   All
 
Language
 
Currency
 
Location: /OpenX & Revive Adserver

Re-Targeting

Re-Targeting

Product Information

Importance of the Re-Targeting

Connecting businesses with their past website visitors so there is an increased likelihood of a completed transaction. Online consumers do homework before making a purchase. Even if they are interested in your products, they will likely take some time to think about the purchase or shop around before closing the deal. With a retargeting strategy, you can expose that consumer to specific ads as they surf and shop outside the walls of your site. For products with a longer purchase cycle, retargeting leverages sequential advertising to reinforce your message as the consumer goes through the research and consideration process prior to completing a purchase.

High Revenue

The value of retargeting is high and campaigns are even more cost effective because they require fewer impressions to produce significantly higher response rates. The greatest benefit of retargeting is its ability to build and retain customer interest during the consideration phase. Online consumers rarely click and make an immediate purchase. Retargeting is the most effective way to prevent your offer from losing steam during this consideration phase.

Strategies of Re-targeting

The retargeting strategies were particularly beneficial in the context of replication-competent Ad. To retarget a visitor, advertising networks need to identify which visitors have already expressed the marketer-specified interest. A common method of capturing this interest is placing a retargeting tag on particular pages of the marketer’s web site.

Creative retargeting

Creative retargeting, one of the best method of retargeting, is the placement of the retargeting tag within online media that appears on a web site other than the marketer’s own site. A cookie can then be placed in the browser’s cache of a visitor who is served Flash creative or clicks on a standard banner that will identify that person when visiting other sites within the advertising network at a later time. Also known as fourth-party tagging, marketers can use creative running on expensive contextual sites to enable them to reach these same visitors again with future messages.

Retargeting: When to Use It

Retargeting tends to outperform all other targeting options available to online marketers as the visitors targeted are already engaged with the marketer’s brand by the time they are served an ad. Retargeting can also be combined with other forms of targeting such as geographic targeting. For many businesses serving specific geographic regions, this enables them to reach interested visitors to whom they can ship their product.

We at openxmods.com have implemented Re-Targeting Technique for the openx. You can target the banners (Creative Re-targeting) in the openx to the interested users to achieve more conversions rate.

 Demo :  Re-targeting

Price: $860.00 $800.00



Product Options:
License
versions

Product Code: RETAR3
 
Quantity: Add to Cart

OpenXmods.com is third party Consulting Solution / Service provider for OpenX download version.

Powered by CubeCart
Copyright Devellion Limited 2006. All rights reserved.
Articles on Pregnancy, Automobiles, Cosmetics and Medicine.