It is a pre-roll video ad format in which an interactive overlay trigger is placed on a brand’s existing video spot and many videos of the brand are attached to it. Upon ‘clicking the trigger’, viewers are engaged with many more interactive videos of the product. It is more interactive and engaging than the traditional pre-roll video ads.Unlike the typical pre-roll ads, they are placed in various positions on the screen and is designed to correspond with the ad’s content. Clicking on the overlay trigger pauses the running pre-roll and expands an interactive panel with more robust content.

Note: JW player license is required for this format to work as designed