Post back / Server-To-Server URL Tracking

Product Information

In general, the Server-to-Server tracking feature is designed in a way that it tracks to the conversions that takes place on server side process.

What is Server-to-Server Conversion Tracking?

            When an ad is published on a server-side website and an click is made on the ad, it redirects the page either to certain destination URL or Application Download option. When a conversion takes place, token id will be generated at the Advertiser's server. The Advertiser notifies the publisher about the conversion that taken place by sending the token id to adserver through the postback URL process. The details which are passed to adserver will be recorded in adserver database in order to track conversions.

Benefits:

·         Unique transaction id generated during every click provides greater accuracy in tracking to the individual's transaction.

·         As it generates individual transaction id, no duplication or fraudulent occurs.

·         Can use single global tracker code for advertisers website instead of many tracker code with respect to the campaign trackers.

Price: €237.50

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